This guide is essential for those who wish to obtain a detailed analysis of their event sales, providing a clear view of total sales, both online and offline, and imported sales. In addition, it allows you to monitor the evolution of sales and break them down by type of service and promoter, facilitating informed decision making. By understanding this data, organisers can optimise their sales strategies and improve the management of their events.
1. Click on ‘Events’.
2. Click on the event you want to consult.
3. Click on ‘Sales report’.
4. Here you will find:
-Total sales: Total € amount generated for this event. This is the sum of online sales (from your premiumguest sales website) + offline sales (e.g. manually added customers or customers who paid at the door) + imported sales (sales from external channels).
-Online sales: These are sales generated from the premiumguest sales website. For the invoice it is important that ONLY the amount marked in this field is taken into account.
-Offline sales: These are sales added manually or, on the other hand, customers who paid at the door.
- Imported sales: These are the sales generated by tickets imported from external channels.
5. Here you can see the evolution of sales.
6. On the other hand, you will be able to see sales statistics by type of service and by day.
7. We will also find the sales generated by each promoter to have control at all times.
