This guide provides essential steps to integrate Google Tag Manager and other marketing tools such as Salesforce, enhancing your analytics capabilities and customer engagement strategies. It simplifies the activation process and ensures compliance with data protection regulations. By following these instructions, you will empower your marketing efforts with valuable insights and improved data management.
1. Click on your profile dropdown and go to the “Settings” section.
2. Click "Integrations".
3. Click on “Analytics and loyalty”.
4. Here is the activation button for Google Tag Manager, the service that helps to implement positioning tags.
5. Add your KEY code in this box.
6. You can also connect it with other marketing tools such as Hubspot if you have it.
7. In the option to add the Marketing Cloud SalesForce this informative dropdown will appear to help with data protection.
8. Here you can transfer your data from your other CRM to Salesforce and vice versa by adding the KEY of the list or table you want to transfer, the client ID you have in your other CRM and the client secret.
9. Click “Save”.
